Client Success Stories
I help authors, small businesses, schools, and community organizations build their brand, tell their story, and raise the money they need to bring their ideas to life. Here are a few of the campaigns I'm proudest of.
Gwen Bass, Author & Educator
Crowdfunding & Marketing Campaign — Immaculate Misconception
Gwen came to me with a powerful memoir and no public platform. I built her social media presence from scratch and led a crowdfunding campaign that raised $15,000 to help her write and print her debut memoir, Immaculate Misconception. From there, I implemented her book launch campaign, organized her book launch party, secured national podcast interviews, and landed her a speaking slot at a national conference. I continued to support Gwen, promoting her trainings for social workers and other providers.
What I did: Brand-building from zero · Crowdfunding strategy · Book launch event · National media pitching · Ongoing PR support
Media Coverage Secured
The Queer Family Podcast - Immaculate Misconception Full Video Interview
WHMP - The Immaculate Misconception
Mt Holyoke Alumni Magazine - My Voice Essay: Straddling Two Worlds
In the Den with Mama Dragons: Embracing the Uniqueness of Queer Families
7 Minutes in Book Heaven with Dr. Gwen Bass and Immaculate Misconception
Lander Grinspoon Academy
Marketing Consultant
For nearly a decade, I've served as the marketing consultant for Lander Grinspoon Academy, a K-6 school in Northampton, MA — advising the Head of School on community relations, training staff on social media and digital communication, and building the school's public visibility. That work has earned the school several front-page newspaper features and a community magazine cover story distributed to every household in the area. Most recently, I expanded my role to build the school's comprehensive marketing and enrollment strategy.
What I did: Media relations & PR strategy · Staff training · Community outreach · Marketing & enrollment strategy
Media Coverage Secured
Lander Grinspoon Academy Third Grade presents original math musical ‘Eureka’
Expressions of Gratitude: Jewish Day School unveils vibrant mural celebrating heritage, tradition
Lander-Grinspoon BookFest bringing authors to the kids this weekend
Northampton Living - Lost and Found: Jake Marmer’s Love of Language is a Steady Compass
A space to create: Lander-Grinspoon Academy opens new makerspace for students
Northampton High School Girls' Ultimate Frisbee
Crowdfunding & Marketing Campaign
When this team needed $25,000 to get to nationals, I built their social media strategy and campaign graphics from the ground up, secured local and state press coverage — including a visit to the State House to meet the Governor — and coached the student athletes themselves on how to create content and manage the campaign day to day. The team hit their goal and made it to nationals.
What I did: Crowdfunding strategy & execution · Content creation · Media & government relations · Team training & coaching
Media Coverage Secured
Local high school varsity ultimate frisbee team heading to national tournament - TV Interview on Mass Appeal
Northampton girls ultimate team scores impressive 5th place at Nationals
State ultimate: Northampton girls capture state championship with win over Newton North
Northampton girls ultimate captures 4th-place finish at Pioneer Valley Invitational
Amherst Invitational: Northampton girls ultimate capture tournament title in impressive fashion
